111: Lost the previous business she runs for 12 yrs due to health problems and embezzlement, started another business-staycations in October 2017 at the age of 41 with her husband, finding the best accommodation, at the best price. (Vicky Stothard)Jun 06, 2021
In this episode, I interview Vicky Stothard of Bethnal & Bec luxury staycations in the UK. Luxury Staycations help their clients save time and money over a vacation by providing the best accommodation, at the best price. What’s more exciting is they also offer Dog-Friendly staycations.
Vicky was a victim of embezzlement. In her previous business, she appointed a general manager whom she trusted to manage the business on her behalf because at that time she was diagnosed with cancer, so she needed a rest and she must focus on her treatment. Unfortunately, she lost the business by trusting somebody. However, together with her husband, they started a staycations business and they were very lucky to make it grow.
For Vicky, the number one habit a small business owner needs to develop and maintain is being organized. Social media, as well as downloaded apps, really help Vicky to quickly organized tasks and also a great marketing strategy.
This Cast Covers:
- Started planning the business of wanting to try and bridge the gap between hotel and self-catering.
- How luxury combined with self-catering makes a difference.
- A creative and organized woman who let go of all her feminity just to be a successful woman in the country.
- The importance of real skill to do the job such as talking to people about a lot of stuff.
- Lost the previous business she runs for 12 years due to health problems, and because of a thief general manager whom she trusted to run the business on her behalf.
- Running at a 95% capacity by working really hard in marketing strategy.
- Enhancing marketing by introducing a Dog-Friendly environment, providing them with a luxury home.
- Exploring marketing strategies while the business is ongoing during the pandemic.
- Providing free accommodation and food for 3 months to those fleeing domestic abuse.
- How social media become the source of most of their bookings.
“You have to be talented and you also have to be willing to talk to people all day, every day about a lot of stuff.” – Vicky Stothard
“Success to me is feeling about content, being proud of our business, brand and of what we do.” – Vicky Stothard
“We have to deliver a product we promise. It’s essential.” – Vicky Stothard
“I’m a great believer in communication and leading by example.” – Vicky Stothard
“Just because you’re a business owner, doesn’t necessarily mean that you’re great at what you do.” – Vicky Stothard