122: In 2008, left his job as an implementation consultant and started a small business, aged 27, a marketing technology consulting firm that focuses on the automation platform. With 30-40% annual growth & 25 FTEs for over 13 years. (Mike Geller)

podcast Jul 14, 2021

In this episode, I interview Mike Geller, the co-founder and President of Tegrita, a marketing technology consulting firm based in Canada that enables clients’ marketing strategies through marketing automation and technology. The company has helped clients who begin with small projects and become long-term and dedicated.

Tegrita started in 2008 when Mike left his job as an implementation consultant for six months. He started a small business to build a career in marketing technology consultancy. He never wasted a time, he has expanded the business, grown the annual growth by 30-40%, and now has 25 FTEs working in his company for several years.

Mike says that what he loves the most in growing a small business is allowing himself to make more happy clients. He made sure to achieve the defined success and objectives his clients have given them.

This Cast Covers:

  • A remote team of experienced and innovative consultants specializing in marketing automation to support growth-minded organizations.
  • A marketing technology consulting firm that enables digital marketing strategy with technology.
  • Brings clients’ marketing strategies to life through marketing automation and the technologies that surround it.
  • Expert in optimizing marketing strategy and making marketing technology perform at its peak.
  • Obtained dedicated clients after experiencing their way of development and optimization.
  •  How marketing automation platforms increase conversion as well as revenue.
  •  How the marketing automation platform saves clients’ time through scheduled automatic emails from the system and makes it easier for them to connect to other people exploring their websites.
  • Works with clients with defined success and objectives then, use technology to achieve those objectives.

Additional Resources:

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Quotes:

You set up a workflow and you set up a process to achieve a particular business goal.” – Mike Geller

“We can't measure success if success isn't defined ahead of time yet.” – Mike Geller

“You need to have unanimous consent on all decisions.” – Mike Geller

“Growing a small business allows me to make more clients happy.” – Mike Geller 

“If you hire smart, capable people, then you have to give them the space to be smart, capable people.” – Mike Geller 

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0