From getting temporarily hindered by COVID-19 at the start of 2020. Now making a comeback in 2022, earning up to $100,000 a month, all done bootstrapped paired with perseverance, and no bank finance or investors. (George Liu)

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In this GASB Podcast episode, Troy interviews George Liu, founder of Gym Pillars, he’s based in Los Angeles, United States of America, but he was born in Japan and raised in China. Then moving to the U.S. at the age of 10. Growing up George had a hard time looking at himself in the mirror, he had issues with his self-esteem. That’s what led him to design – Health Marketing Entrepreneurship, his college major.

The concept of fitness, self-improvement, and disciple was heavily embedded in George’s mind, he bravely started his company bootstrapped; Gym Pillars, empowering gym owners and changing lives through health and fitness. Although he was temporarily hindered by the impact of the pandemic, it didn’t stop him. Making a comeback in April of 2022, hitting the $100,000-a-month mark.

In George’s fast business growth journey, he recommends “double down and build a strong foundation and focus on word of mouth.” Because of the power of word of mouth or in simple words, referrals; It functions with or without you putting effort into it, giving you sales without chasing the new shiny customer, a powerful marketing feature that most small-medium business owners neglect. 

This Cast Covers:

  • George’s different life experiences that led him to fitness.
  • Starting Gym Pillars and how it makes money.
  • Ikigai, Japanese for a reason of being.
  • Building a strong foundation and focusing on the power of word of mouth.
  • Overcoming the frustration of learning to do something for the first time.
  • Marketing the product is the most important in business.
  • Focusing on one thing and one thing only.
  • Fulfilling your end of the terms when hiring a person.
  • Having a clear understanding of whom you’re hiring.
  • The vitality of a leader’s self-awareness.


Additional Resources:




“What success means is this … doing what you love, what you're good at, what you can get paid for, and also doing something that you believe the world needs.” — George Liu.

“Double down and build a strong foundation and focus on word of mouth.” — George Liu.

“Learning how to do something for the first time, …  the frustration that came along with it, it was extremely painful.” — George Liu.

“You need to nail down the product you needed to develop. You need to build better results, and you have to show people how much you care.” — George Liu.

“The business is a reflection of you, for you to assume ownership and be willing to look in the mirror. That's one of the most effective ways for you to grow your business.” — George Liu. 

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