Amanda Jones

Growth Leader

Growth Guide

With over 30 years of marketing experience, my journey spans the globe.


I loved working in New York with WPP, crafting digital campaigns for some of the world’s most iconic brands like Saks Fifth Avenue, Dell Computers, and AT&T.


These experiences gave me a front-row seat to the fast-paced world of international marketing.

People-Centric Marketer with a Passion for Small Business Success

I’ve always believed that small business owners are the most courageous people on earth. Their stories — full of ambition, resilience and innovation — fuel my passion for what I do every day. As a people-centric marketer, I thrive on connecting with individuals, uncovering their unique narratives and turning those into strategies for growth.


With over 30 years of marketing experience, my journey spans the globe. I loved working in New York with WPP, crafting digital campaigns for some of the world’s most iconic brands like Saks Fifth Avenue, Dell Computers, and AT&T. These experiences gave me a front-row seat to the fast-paced world of international marketing. But what truly excites me is working with small businesses, where the impact is personal, immediate and so much more meaningful.


In Australia, I’ve partnered with businesses that are changing lives—like those transforming aged care for older Australians. I’ve also walked in the shoes of small business owners myself, having founded and co-owned two businesses, with two more currently under my stewardship. These experiences have deepened my understanding of the challenges and triumphs that small business owners face every day.


Beyond the marketing campaigns and strategies, what drives me is helping small business owners find their voice, achieve clarity in their goals and tell their stories in a way that resonates. I believe marketing is ultimately about connection, trust and making a difference.


When I’m not collaborating with business owners, you’ll find me sharing a coffee with them, listening to their stories, or brainstorming the next big idea. Because at the heart of it all, I’m here to celebrate their courage and help them grow.


If you’re a small business owner looking to bring your vision to life, let’s connect — I’d love to hear your story.

Our Testimonials

How we have helped more than 1,000 real small business owners.

Over the past five years or so I have been undertaking quarterly business coaching and accountability meetings with Mike.


These have been invaluable for me. I am kept accountable for my decisions, and the effort I put into further improving my business.


He assists me in every area of running the business, and his network of professionals has been incredibly beneficial.


Rob Watchorn, Co-founder


Blythe & Watchorn

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