165: In 2014, former vice-president of an integrated marketing firm for 7 years headed out to start a branding design & marketing firm with her skill set. From 2 FTEs, now around 30 with a year-after-year double-digit growth in revenue. (Ute Preusse) branding canada fte 31-40 podcast sales $5m-$10m aud Dec 12, 2021

In this episode, I interview Ute Preusse, the Founder and CEO at Will Creative Inc. based in Vancouver, Canada. Will Creative is a small firm that is focused on strategic and creative brand development. They help their clients position their brands in the market and amplify marketing through...

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073: Global brand name whisperer and best-selling author on the subject of creating great brand names that can drive businesses to great success. The key criteria of a great brand name and the proper process to use in naming a brand (Louise Karch) australia branding podcast subject matter expert Jan 24, 2021

In this episode, I interview Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade and has doubled the revenues of entrepreneurs on two continents. She...

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