073: Global brand name whisperer and best-selling author on the subject of creating great brand names that can drive businesses to great success. The key criteria of a great brand name and the proper process to use in naming a brand (Louise Karch) australia branding podcast subject matter expert Jan 24, 2021

In this episode, I interview Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade and has doubled the revenues of entrepreneurs on two continents. She...

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