In this episode, I interview Michelle Gallaher, a Melbourne-based award-winning entrepreneur, speaker, and advocate for the Australian health technology sector and for women in science, technology, engineering maths, and medicine (STEMM). As CEO of Opyl Ltd (ASX:OPL), a company working at the intersection of social media, clinical trials, health data, and artificial intelligence, Michelle is a sought-after mentor, collaborator, media commentator, and influencer particularly on the pace of advancement of emerging digital health technologies.
After 25 years in Biotech, aged 48 in 2014 with a massive mortgage, she bootstrapped a business focusing on social media and healthcare. Three and a half years later in 2018, she sold to a listed company that did marketing in AI for $1 Million. She really wanted to get into the AI space and so after the sale, she stayed on as general manager and in early 2019, there was a significant strategic shift and the CEO left. She took over, rewrote the business plan within two weeks, and pivoted the business within seven months.
The business started with two full-time employees and currently has six. Their first-year sales were $311,000 with a profit of $80,000 and the two founders paid themselves $26,000 each after leaving a $220,000 a year corporate salary. A year before selling, her business partner got sick and never returned. Michelle’s father came in once a week for six weeks to help her with the restructuring and they grew their annual sales from $500,000 to $700,000 with a profit of just under $200,000.
She put up her office across the road from her kids’ school. Michelle recommends growing a business through collaboration and feels that she has not yet succeeded in business, but is killing it as a parent. She believes the hardest thing about growing a small business is cash management and says that the one thing she would tell herself on day one of starting out is, “Go hard” Stay tuned to gain from Michelle’s wealth of small business growth wisdom.
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Quotes:
“Community and professional networks are so important for a small business” – Michelle Gallaher
“Success is really hard to define” – Michelle Gallaher
“If you can’t articulate what your value proposition is, then you’re gonna have struggles marketing” – Michelle Gallaher
“It’s important to be authentic and vulnerable as a leader” – Michelle Gallaher
“The way we manage people is so crucial in small business” – Michelle Gallaher
“When you allow your mind to be creative, you actually become sharper at problem-solving” – Michelle Gallaher
“Networking is a business-critical task” – Michelle Gallaher
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