In this episode, I interview Nicole Laino, the Startup Founder, and Business Coach at Nicole Coaching in Austin, Texas, USA. She also founded a network marketing business named Hilo CRM, helping network marketers grow their teams and their businesses by means of technology.
Nicole was originally an actress but after taking a short break in acting, she got a corporate job and worked for a number of years. With Nicole’s corporate world experience, she founded her own business, Hilo CRM in 2015 which saw about 30% growth in its second year with 4 FTE. In 2018, she pivoted to business coaching that helps entrepreneurs build a brand & business using social media.
Nicole defines success as living her purpose in life. And what she loves the most in growing a small business is its endless possibilities and seeing everybody in her team shine and letting them own their role. She thinks that it’s the fun part of growing a small business.
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Quotes:
“When everything is just working, and it doesn't feel like work.” – Nicole Laino
“Be ahead of the curve, look for trends and get in on them early.” – Nicole Laino
“Don't try to do marketing on your own, hire a good team, have a strategy for it, and implement.” – Nicole Laino
“The growth that you seek lies within you.” – Nicole Laino
“Putting processes in place and documenting other things, that’s a great exercise in organizing your mind and organizing your business.” – Nicole Laino
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