In 1993, established a travel agency and spent almost 30 yrs in the industry, sold it in 2017. Now turned attention to wine, sheep, and a luxury farm stay in a sixth-generation farming property in Southern Tasmania. (Episode 126 - Andrew Jones)

In this episode, I interview Andrew Jones, the owner, and operator of Invercarron Wines, a young Tasmanian vineyard producing premium wines. The Jones family have maintained their farming origins and after constantly looking to diversify and grow the farm- Invercarron Wines was born.

Andrew and his wife owned and operated one of the state’s most successful travel agencies for 30 years. After such time, they sold the agency leaving a $5 million revenue and a total of 35 FTE. Jones’ family now turned their attention to wine, sheep and a luxury farm stay in a sixth-generation farming property in southern Tasmania.

Even though Andrew has been doing something different from his former business, he has been enjoying the new environment and he’s been farming his whole life now. For him, success is not all about the financial reward but about how you succeeded in keeping the business for a long period.

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Quotes:

“Success is being respected by your peers and respected as a business.” – Andrew Jones

“Social media does change and so does marketing.” – Andrew Jones

“As the business grew, the staff members grew as well.” – Andrew Jones

“No matter how good you are, how good your culture is, and how many people you employ, there will always be someone who will disappoint.” – Andrew Jones

“It wasn't the financial reward that made your business grow but the fact that you succeeded over a long period.” – Andrew Jones

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