Aged 37 in 2013, co-founded a book publishing company to help non-fictional authors and companies with their publishing activities. From $100K revenue in the 1st year, now at mid-seven figures & 20 FTEs growth for over 8 years. (Episode 129 - Trena White)

In this episode, I interview Trena White, the Co-founder, and Principal of Page Two based in Vancouver, Canada. Page Two is a book publishing company that helps non-fiction authors publish brilliant books, and helps organizations with their publishing activities.

With over 10 years of experience in a traditional publishing company, Trena and her business partner decided to start their own book publishing company that treats authors as true partners in the publishing process and helps authors work toward their goals for the book. They founded the company in 2013; in their first year in the business they obtained $100,000 of revenue, and after 8 years they’re at mid-seven figures and around 20 FTEs.

Trena says that a book is the ultimate expression of somebody's mastery of their subject. So they strive hard to collaborate with each client on reaching their goals for their book projects.

This Cast Covers:

A book publishing company for entrepreneurs and organizations that want to publish books.
Helps non-fiction authors and companies with their publishing activities to manifest their vision for their books.
Works with authors in building their brands and marketing strategies.
Their Build a Book process helps authors identify their target audience and map out a book structure to make it successful.
Had been working in a traditional publishing company for about 10 years together with her business partner.
Started the business with a different vision from their traditional publishing experiences, where publishers’ work doesn’t consider the author’s brand, business, or goals.
Obtained $100,000 revenue in the first year of business, and now at mid-seven figures growth.
Has published several major international bestsellers, including The Coaching Habit by Michael Bungay Stanier.
How handpicking a talented team and building a team helps them achieve an excellent reputation.
Marketing has been all about client relationships, and 95% of the business comes through referral.

Additional Resources:

Quotes:

“We feel that a book is the ultimate expression of somebody's mastery of their subject.” – Trena White

“Excellent reputation takes a tremendous amount of work and team building.” – Trena White

“We deliver when we work on a project, and we work extraordinarily hard to nurture the relationship with the author.” – Trena White

“For us, marketing has been all about client relationships.” – Trena White

“We're constantly making sure we're at the cutting edge of what's possible, and that we're serving them in the fullest way possible.” – Trena White