In 2014, former VP of an integrated marketing firm for 7 years headed out to start a branding design & marketing firm with her skill set. From 2 FTEs, now around 30 with a year-after-year double-digit growth in revenue. (Episode 165 - Ute Preusse)
In this episode, I interview Ute Preusse, the Founder and CEO at Will Creative Inc. based in Vancouver, Canada. Will Creative is a small firm that is focused on strategic and creative brand development. They help their clients position their brands in the market and amplify marketing through various amounts of advertising and other varying degrees.
The creative firm was founded in 2014 when Ute and her business partner headed out as vice-presidents of an integrated marketing firm. They started their branding and marketing firm with the skill obtained for many years working from their previous company. From 2 FTEs, now around 30 after seven years with a year-after-year double-digit growth in revenue.
Ute said that what she loves the most in growing a small business is seeing the growth and joy of their clients. It is the amount of pride they collectively feel after their collaboration with their clients. Seeing them satisfied with the service and happy with their success is just overwhelming.
This Cast Covers:
- A branding design and marketing firm focusing on creating a brand with a strong sense of strategic purpose and connection.
- Helping clients position their brands in the market or reposition those that need to rebrand.
- Amplifying marketing through various amounts of advertising or any varying degrees of marketing.
- Understanding the actions of the brand is what the small firm is focused on.
- Emphasizing that a brand is a business tool that creates a roadmap of how people think, feel, look, and most especially how people act.
- Former vice-presidents of an integrated marketing firm for seven years, head out on their own to start a creative firm with the skill they have.
- Starting from 2 FTEs, now around 30 with a year-after-year double-digit growth in revenue.
- The importance of keeping a brand simple so people can relate and understand it.
- How can allowing people to live their best work lives and influence their personal lives to mean a legacy in the long term.
- The importance of focusing on the thing that you do really well or on the thing that made the business good.
Additional Resources:
Quotes:
“Brand isn't just a marketing tool but also a business tool that creates a roadmap for people to act.” —Ute Preusse
“Keep that notion of branding super simple and superhuman.” —Ute Preusse
“Success means how we can keep innovating and keep inspiring the courage to change our ways and put out better work.” —Ute Preusse
“The best way to market yourself as a fast-growing company is to stick to what is the original thing that has made you good.” —Ute Preusse
“You empower others and hence you can grow.” —Ute Preusse
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