In 2017, launched a digital platform that offers fans discounts and deals from sponsors of their favorite teams & organizations. The 1st social couponing network in Canada. Surpassed 600 businesses & brands offering deals. (Episode 174 - Shannon Ferguson)

In this episode, I interview Shannon Ferguson, the Co-founder and CEO at FanSaves, a digital platform based in Ottawa, Canada that offers fans discounts and deals from sponsors of their favorite teams and organizations. Shannon grew up playing competitive hockey so her experience has grown her skills and allowed her to lead with authority and credibility.

The social couponing platform serves as the bridge that connects fans to their favorite teams, organizations, and team sponsors. This was launched in 2017 together with Shannon’s life partner, Chris McCarthy. They are currently working with 45 teams and organizations across North America and have surpassed 600 businesses and brands offering deals on the digital platform.

Shannon says that success is waking up happy every day and loving what you do. She added, “The happier you are in life, the more tangible things like money, fame or anything that usually equate with success find you.”

This Cast Covers:

A digital platform that offers discounts and deals to fans from the sponsors of their favorite teams.
Features discounts and deals from the sponsors and affiliated brands of sports teams, organizations, schools, events, influencers, media, and more.
The platform also helps organizations increase their sponsorship and engagement while giving both the organization and sponsors a way to track ROI.
Started a small business in 2016 which was about marketing and events and later started managing the sponsorship sales and marketing for professional hockey teams.
Has launched a digital way to activate and engage fans.
Grew up playing competitive hockey and her experience has grown her skills and allowed her to lead with authority and credibility.
The first to be connecting fans to their favorite teams, organizations, and team sponsors.
Currently working with 45 teams and organizations across North America.
Recently surpassed 600 businesses and brands offering deals on the digital platform.
Won a Best Ottawa Business Award for best leaders for diversity, equity, and inclusion.

Additional Resources:

Quotes:

“Success waking up happy every day and loving what you do.” —Shannon Ferguson

“The key to marketing is having a community around because at the end of the day, marketing comes down to people and people need to be happy.” —Shannon Ferguson