QFF Believes that it is better to be different than better, cheaper, or faster. Now teaching small-medium business owners how to be unique from others to overcome the Brown Box Syndrome. (Episode 268 - Steve Brossman)

For this week’s episode, Michael interviews Steve Brossman, based in Sydney, Australia. He’s a Multi Best Selling Author, International Speaker, and an Innovative Sales Enablement Strategist. He is a firm believer in the notion that it is better to be different than better, cheaper, or faster.

Steve assists small-medium business owners through his coaching, books, and talks. He is providing strategies for business owners to get picked from the metaphorical shelf, putting a different spin on things, and seeing themselves not from an internal perspective but a customer’s perspective, all in all, overcoming the Brown Box Syndrome.

“If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different. And that's a big lesson to get started with.”, he said.

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Quotes:

“All they need to do is to be different enough to start the conversation to be the next step.” — Steve Brossman

“If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different.” — Steve Brossman

“An expert knows something. And authority is known for something.” — Steve Brossman

“You don't have to be the best in the world. You just have to be the best in their world.” — Steve Brossman

“You give some information and then turn it into a narrative.” — Steve Brossman

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