QFF an advocate for historically marginalized communities, especially women of color. She helps her clients step into political leadership through public speaking coaching and training, and by fighting the treacherous imposter syndrome. (Atima Omara)

For this week’s QFF episode, Rob interviews Atima Omara, President and Founder of Omara Strategy Group. She’s based in Virginia in the USA. Atima is something you can call “a champion of the underdog.” Atima helps clients from underrepresented communities in American politics run for office and engage the public through training, voter engagement, and communications. In her work, she sometimes encounters imposter syndrome in her clients.

Imposter syndrome is a feeling that Atima has experienced as well, in which a person doubts their skills and feels like a fake, even though there is evidence to the contrary. Imposter syndrome has victimized all sorts of people, even if they already have illustrious portfolios, including small- and medium-sized business owners. Atima fights the syndrome by getting technical about it and also helping her clients through coaching and training.

Atima further added that if you’re somebody who’s starting a business, you should not underestimate the people in your network and that you should develop your professional network by building it on Linkedin, or Instagram if you’re a photographer. After all, it is 70% more likely to close from a lead that’s warm because it’s a referral than if it was a cold prospect.