In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Nicolas Bivero, founder of Pen Brothers, shares how he built a global outsourcing company that grew from just three employees in 2014 to over 1,400 team members today. He explains how their employer-of-record model helps businesses hire and manage Filipino talent while ensuring compliance, payroll, and support. Nicolas discusses the impact of COVID on remote work adoption and how AI is reshaping roles while creating new opportunities. He highlights the importance of listening to clients and employees, continuously improving systems, and prioritizing strong processes as the business scales. The conversation also explores leadership lessons, resilience, and the mindset needed to sustain long-term growth in a fast-changing industry.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
1. What do you think is the hardest thing in growing a small business?
According to Nicolas Bivero, the hardest thing in growing a small business is prioritization. He explained that when a business is growing, there are always many things that need attention, but limited time, money, and people to handle them. The real challenge is deciding which tasks matter most at the moment and focusing on those instead of trying to do everything at once. He also mentioned that priorities change over time, so business owners must regularly shift focus to the next most important area to keep the business moving forward.
2. What's your favorite business book that has helped you the most?
Nicolas Bivero said he doesn’t read many business books, but he mentioned two books that stood out to him as particularly interesting. He highlighted a book by Bob Iger, describing it as a very interesting leadership journey. He also mentioned a book about a U.S. Army four-star general responsible for logistics, noting how managing massive global operations offered valuable leadership and organizational insights.
3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
Nicolas Bivero recommended the Acquired podcast as a valuable learning resource for small business owners. He shared that he listens to it occasionally because it explores the history of major companies and explains how they grew over time. He mentioned that while it’s not strictly a professional training resource, it provides deep insights into real business journeys. He especially enjoys episodes that analyze well-known brands, as they offer lessons that can be applied to growing a small business.
4. What tool or resource would you recommend to grow a small business?
Nicolas Bivero recommends using a good accounting system as one of the most important tools to help grow a small business. He explained that having an accounting system tailored to your business saves significant time, reduces stress, and prevents costly mistakes. He emphasized that businesses survive only when their financial records are accurate and cash flow is properly managed. In his view, a reliable accounting system is critical because it helps maintain control over finances and supports long-term growth.
5. What advice would you give yourself on day one of starting out in business?
Nicolas Bivero said that if he could give himself advice on day one of starting his business, it would be to be patient and understand that growth takes time. He explained that business success is not a quick sprint but more like a long marathon that requires steady effort. He also mentioned that patience became easier over time through experience, coaching, and personal development. His key message was that lasting results come from staying consistent and allowing things the time they need to grow.
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Quotable quotes from our special Grow A Small Business podcast guest:
Growing a business is a marathon, and patience is the fuel that keeps you moving forward — Nicolas Bivero
A strong accounting system is not just a tool, it’s the backbone of a stable and growing business — Nicolas Bivero
Learning from the journeys of successful companies can give small businesses the clarity to make smarter decisions — Nicolas Bivero
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