From Couch to 7-Figure Profit: Petar Lackovic, Founder of The Sales Institute of Australia, Reveals How 85% of His Clients Raise Prices with Confidence, Boost Conversions, and Build Unstoppable Profit-Driven Sales Systems. (Episode 737 - Petar Lackovic)

1. What do you think is the hardest thing in growing a small business?

According to Petar Lackovic, the toughest part of growing a small business is getting out of your own way. Many entrepreneurs unknowingly block their own progress by being stubborn, not acting quick enough, overthinking, or avoiding new learnings needed to succeed. He emphasizes the importance of self-awareness – identifying weaknesses, gaining new skills, and focusing on the “best next step.” Petar believes true growth happens when business owners let go of ego, stay adaptable, and take consistent, forward-moving action.

2. What's your favorite business book that has helped you the most?

Petar Lackovic says the business book that helped him the most in his early days is      “The E-Myth” by Michael E. Gerber, as it completely changed how he viewed entrepreneurship. The book taught him the power of creating systems and processes so a business can operate independently of its owner. It helped him shift his mindset from working in the business to working on it, allowing for sustainable growth and long-term success.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Petar Lackovic recommends learning from podcasts and resources that focus on sales mastery and business growth. He’s featured on shows like Super Obvious with James Tuckerman and Inspiring Business for Good, where he shares insights on converting leads, mastering sales language, and understanding the stages of entrepreneurship. For structured learning, his Reverse Selling Method™ Cheat Sheet and his Reverse Selling Method™ Short Course is available through his Globally award winning program CONVERT Club™ and offers practical frameworks to help business owners boost conversions, increase speed of sale, raise prices confidently (charging your true worth), and build strong, repeatable sales systems.

4. What tool or resource would you recommend to grow a small business?

Petar Lackovic recommends the Reverse Selling Method™ as the most powerful tool to grow a small business's revenue and cashflow. This framework helps business owners transform how they sell by shifting from chasing clients to attracting them through trust and clarity. It focuses on lowering buyer resistance, framing conversations around customer needs, being seen as the prize in the sales conversation and having customers buying from you instead of you feeling you’re selling to them by creating a repeatable, scalable sales system that drives consistent results. By mastering this method, entrepreneurs can boost conversions, increase prices confidently, and build long-term customer relationships without relying on pushy sales tactics.

5. What advice would you give yourself on day one of starting out in business?

Petar Lackovic says the advice he’d give himself on day one of starting out in business is simple: keep moving forward. He believes success isn’t about having all the answers from the start but about taking consistent steps, learning, and adapting along the way. Even when things feel uncertain or difficult, progress - no matter how small - builds momentum and clarity. His message is that everything works out if you stay focused, keep learning/outgrowing yourself, and never stop moving forward.