From Baby Products to Fractional Founder: Sari Davidson Shares Her Journey of Building, Scaling, and Exiting a Multi-Million Dollar Business While Helping CPG Entrepreneurs Succeed Through Her Expertise and Consulting. (Episode 681 - Sari Davidson)

In this episode of Grow a Small Business, host Troy Trewin engages in an insightful conversation with Sari Davidson, founder of Fractional Founders. Sari shares her entrepreneurial journey, beginning with the establishment of Boogan Head, a baby products company, in 2007, through to its successful acquisition in 2024. Boogan Head’s product line, which included pacifier clips, was distributed through major retailers such as Walmart and Target, achieving annual revenues between $5 and $10 million with a team of nine full-time employees.

During the discussion, Sari underscores the significance of authenticity in marketing and addresses the complexities of scaling a business, particularly the challenges posed by Walmart’s markdown policies. She also stresses the critical need for small business owners to maintain a strong grasp of financial management and highlights the value of mentorship and continuous professional development in driving long-term success.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?

According to Sari Davidson, the hardest aspects of growing a small business are time and money. Limited resources make it challenging to fund people, marketing, production, and essential activities like trade shows. Additionally, when owners try to do everything themselves, it often leads to burnout.

2. What's your favorite business book that has helped you the most?

Sari Davidson finds "The 4-Hour Workweek" by Tim Ferriss impactful. She has implemented principles from the book to create balance and efficiency in both her past and current businesses.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Sari Davidson highly values in-person learning opportunities, such as regional conferences and events from organizations like EO (Entrepreneur Organization). While she isn’t a fan of online courses, she loves podcasts and incorporates them into her daily routine to gain insights on business and health.

4. What tool or resource would you recommend to grow a small business?

Sari Davidson emphasizes the power of AI tools like Canva and Adobe, especially for small businesses. These tools help create professional-quality outputs at a low cost, enabling businesses to compete effectively.

5. What advice would you give yourself on day one of starting out in business?

Sari Davidson advises her younger self to trust that everything will work out in the end. She believes the challenges faced will lead to accomplishments and experiences that allow you to impact others significantly. Additionally, seeing her children admire her work ethic has been a gratifying outcome.

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Quotable quotes from our special Grow A Small Business podcast guest:

Authenticity paired with the right marketing takes you farther than anything else – Sari Davidson

Every small business owner should know where every single dollar is going – Sari Davidson