From sending flowers to Russia to building an $11M global gift empire with a 120+ person team. Dmitriy Peregudov's story proves that patience, purpose, and people-first values are the keys to lasting success. (Episode 738 - Dmitriy Peregudov)

1. What do you think is the hardest thing in growing a small business?

According to Dmitriy Peregudov, the hardest thing in growing a small business is having the patience and perseverance to push through the early, slow stages while learning things outside your comfort zone. He explains that growth often requires focusing on areas you don’t enjoy, making tough decisions, and knowing when to let go and replace yourself in certain roles. Understanding every part of the business—even the ones you’re not good at—is essential, because only then can you hire the right people and build a strong foundation for long-term success.

2. What's your favorite business book that has helped you the most?

Dmitriy Peregudov’s favorite business books include Further, Faster by Bill Flynn, which provides clear frameworks for business growth, and Delivering Happiness by Tony Hsieh, which inspired him to build a people-first company culture. He also recommends The Five Types of Wealth by Sahil Bloom for understanding balance in life and business.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Dmitriy recommends the Harvard Business Review (HBR) Podcast for case studies and expert discussions, and Lex Fridman’s Podcast for deep, thought-provoking conversations that go beyond business into leadership and innovation. He also appreciates podcasts like Built to Sell Radio for real-world entrepreneurship lessons.

4. What tool or resource would you recommend to grow a small business?

He highly recommends HubSpot, calling it a game-changer for small businesses. From marketing automation to CRM and workflow management, it helped his team streamline communication, improve sales processes, and enhance customer relationships.

5. What advice would you give yourself on day one of starting out in business?

According to Dmitriy Peregudov, the advice he would give himself on day one of starting out in business is simple yet powerful — “Just do it.” He believes that too many entrepreneurs hesitate, overthink, or wait for the perfect moment, but real growth happens only through action. Taking the first step, learning from mistakes, and adapting along the way are far more valuable than waiting for ideal conditions that may never come.