We know that the thought of growing your small business can be exciting, yet overwhelming.
When I started my first business many years ago, this is exactly how I felt, so I get it!
Growing a small business requires solid foundations, no different to the importance of solid foundations when building a house.
Let’s have a look at five simple and focused actions you can take today to implement processes.
This approach will help you build those solid foundations and pave the way for your successful business growth.
Let’s get started!
1. Identify and Document Core Processes
Firstly, identify and document your core processes.
Start by identifying the key activities that drive your business.
This might include marketing, sales, customer support, product development, production, fulfilment and financial management.
Choose one to get started!
Once you've identified a core process, document it step-by-step.
Using screenshots, videos, flowcharts or checklists to make them easier to understand and follow.
Have a look at Loom as an option for videos with audio.
2. Delegate Responsibilities and Create Accountabilities
Do you find yourself time poor, trying to handle every task yourself?
As a result, you are burnt out and struggling to grow your business?
If this is you, I recommend using the 3Ds: With all your tasks, you either:
1. Do it
2. Ditch it, or
3. Delegate it.
And Don’t procrastinate!
Delegation of responsibilities to capable team members or outsourcing certain tasks is a powerful way of buying back your time, so you can focus on growing your business.
Clearly communicate expectations and create the key accountabilities for each role to ensure everyone knows their responsibilities within the defined processes.
Empower your team to take ownership of their tasks, and foster a culture of accountability to drive efficiency and productivity.
To be clear, empowering is giving away power, so you must have the guide rails supported by some strategic pillars and core values for your people to make decisions without you.
Then get out of their way!
3. Streamline and Automate
Review your documented process and identify areas where you can streamline or automate tasks.
Repetitive activities should be a focus - those that consume your valuable time.
Explore software solutions or tools that can automate these processes.
For example, you can use Customer Relationship Management (CRM) software to automate lead management, or accounting software to handle financial transactions.
Automation reduces human error and frees up time, allowing you and your team to focus on higher-value activities that are also enjoyable and more meaningful to you and your team
4. Regularly Review and Improve
Processes should never be set in stone; they should evolve with your business as it grows.
Set aside time at regular intervals to review your documented processes and gather feedback from your team.
Look for bottlenecks, inefficiencies, and pain points, and make necessary improvements.
Encourage a culture of continuous improvement where everyone in your business suggests and implements process improvements.
These small but meaningful changes can have a significant impact on your business's ability to grow.
The one percenters.
5. Provide Training and Support
Introducing new processes or refining existing ones requires training and support for your team.
Create easily accessible resources, such as training manuals or video tutorials, to guide your team through the implementation of processes.
Regularly communicate the benefits of these processes and celebrate their successes to keep your team motivated and engaged.
Actions for Small Business Owners
Growing your small business is achievable through the power of systems and processes.
By identifying core processes, delegating responsibilities, streamlining tasks and fostering a culture of continuous improvement, you can position your business for growth and success.
It may feel a little overwhelming, especially if you don’t have many in your team to help you!
However, you can make a start by introducing the following five practical actions:
1. Identify and document a core process
2. Delegate responsibilities and create accountabilities for this process
3. Look for ways to streamline and automate this process
4. Regularly review and improve your process, and
5. Provide training and support to your team.
Remember, growing your business is not about doing more - it's actually about doing less, doing things better and with purpose.
Resources and tools for professional development.
To get your motivation and inspiration check out David Jenyns of Systemology who is helping small business owners by creating well-oiled business systems that remove themselves from the day-to-day operations to achieve freedom.
In our small business podcast with David Jenyns, he discusses the challenges faced by small business owners who are heavily involved in day-to-day operations and struggling to break free from repetitive tasks.
These business owners may have a small team and some traction but find themselves stuck on a constant treadmill of answering similar questions and supporting clients and the team.
"Now, they're just kind of stuck answering the same questions, supporting prospective clients in the team, and they're struggling to break out of that."
David Jenyns
By identifying core processes, documenting them, and delegating responsibilities, you can streamline operations and focus on strategic growth rather than getting bogged down in day-to-day activities.
For advanced learners, I recommend reading Buy Back Your Time and have a listen to our podcast with David Jenyns.
This is a great start to implement processes in your business.
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