How Gulliver Moore & Oliver Clubb Scaled Sunday Treat from a Director\/DP Duo to a £2M Creative Agency | AI, Viral Video Marketing, Google & Disney Clients, Hiring Secrets, Leadership Lessons & 20% YoY Growth Strategies Tips! (Episode 776 - Gulliver Moore)

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Gulliver Moore shares how he scaled Sunday Treat alongside his co-founder Oliver Clubb from a freelance director/DP partnership into a £2M creative agency serving global brands like Google, Disney, and Revolut. In this episode, Gulliver reveals how consistent 20% year-over-year growth, smart hiring, strong company culture, and high-performing video marketing helped the agency expand to a 14-person team with clients across the US and Europe. He also explains how Sunday Treat is adapting to AI, building viral content strategies, and maintaining creativity while scaling fast. Gulliver shares honest lessons about leadership, delegation, difficult management decisions, and why founders should never delegate hiring. The conversation is packed with insights on business growth, branding, team building, and creating a sustainable agency in today’s competitive digital landscape.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?

Gulliver Moore shared that the hardest part of growing a business is consistently delivering on big promises while maintaining quality and trust with clients.

2. What's your favorite business book that has helped you the most?

Gulliver Moore said his favorite business book is Radical Candor because it deeply influenced how he manages people, gives feedback, and builds an honest company culture. He also highly recommended The Making of a Manager for its practical advice on leadership and team management.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Gulliver Moore recommended podcasts like Hard Fork, The Vergecast, and Today in Focus to stay updated on technology, AI, and current events. He also emphasized learning through experimentation, especially with AI tools, social media content creation, and hands-on business experience rather than relying heavily on formal coaching or consultants. During the conversation, host Troy Trewin additionally recommended Marketing School, Uncensored CMO, and Everyday AI for marketing and business growth insights.

4. What tool or resource would you recommend to grow a small business?

Gulliver Moore recommended using Claude AI for brainstorming, strategy, copywriting, and improving workflows with AI. He also highlighted Monday.com as a powerful CRM and project management system for organizing teams and client work, while Figma was his preferred platform for creating visually engaging presentations and creative assets. He emphasized that combining strong systems, consistency, and AI tools can significantly improve productivity and business growth.

5. What advice would you give yourself on day one of starting out in business?

Gulliver Moore said he would tell himself to trust the process, stay patient, and focus on consistently hiring great people. He emphasized that long-term success comes from building a strong team culture, trusting your instincts during hiring, and sticking with the journey even when growth feels slow or uncertain.

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Quotable quotes from our special Grow A Small Business podcast guest:

Hiring the right people is the most important investment you can make in your business — Gulliver Moore

You don’t need to control everything — great teams do amazing work when you trust them — Gulliver Moore

Consistency in your process will eventually create the growth you’re looking for — Gulliver Moore