How Jarrad Goulding Built The Local Guys Into a 200+ Franchise Empire Across Australia & NZ — Serving The Market, Flat Fees, & AI Tools That Transformed Their Business Journey (Plus Why He Turned Down Big VC Offers!). (Episode 695 - Jarrad Goulding)

1. What do you think is the hardest thing in growing a small business?

According to Jarrad Goulding, the hardest part of growing a small business is realizing that ultimately, no one is coming to save you. As he put it, when you’re in the driver’s seat, every detail — from strategy to the smallest operational checks — rests on your shoulders. If something goes wrong, it’s your responsibility, and that can be both terrifying and empowering. This mindset shift, understanding that you must push everything forward yourself and constantly verify results, is critical but also one of the toughest realities for any entrepreneur.

2. What's your favorite business book that has helped you the most?

According to Jarrad Goulding, two standout resources that have significantly contributed to his professional growth are the Dave Ramsey EntreLeadership podcast and the Diary of a CEO. He appreciates how EntreLeadership delivers practical, values-driven advice tailored for small business owners, while Diary of a CEO offers powerful, candid interviews that dig into the mindset and challenges of high performers. Jarrad also consumes a wide range of content on YouTube, treating it as a daily learning platform to keep sharpening his skills.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

According to Jarrad Goulding, two standout resources that have significantly contributed to his professional growth are the Dave Ramsey EntreLeadership podcast and the Diary of a CEO. He appreciates how EntreLeadership delivers practical, values-driven advice tailored for small business owners, while Diary of a CEO offers powerful, candid interviews that dig into the mindset and challenges of high performers. Jarrad also consumes a wide range of content on YouTube, treating it as a daily learning platform to keep sharpening his skills.

4. What tool or resource would you recommend to grow a small business?

According to Jarrad Goulding, the most essential tool he recommends for growing a small business is a solid CRM system. He believes that in today’s world, relying on pen-and-paper methods or informal tracking is simply not sustainable once your customer base grows. A good CRM allows you to manage quotes, scheduling, follow-ups, and client relationships professionally, helping turn one-time jobs into long-term, repeat business. For Jarrad, this kind of system is the backbone of scaling a service business, enabling consistent customer engagement and building reliable, compounding revenue year after year.

5. What advice would you give yourself on day one of starting out in business?

According to Jarrad Goulding, the advice he would give himself on day one of starting out in business is to understand that success is not about what you personally gain but about who you become through the journey. In the early days, he thought it would all be about making money and enjoying the rewards, but over time, he realized the real value lies in the growth, resilience, and humility you develop by serving others, facing challenges, and building something meaningful. He believes that keeping this perspective from the start would have made the journey even more purposeful and fulfilling.