Jellaine Dee of Mogul Methods: From $90K Credit Card Debt & Selling Her Wardrobe to Scale Cherry Blooms to $10M in 3 Years, 12 Team Members, U.S. Distribution in 50 States & Canada, and a Private Equity Exit. (Episode 794 - Jellaine Dee)

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Jellaine Dee, founder of Mogul Methods, shares how she built Cherry Blooms from weekend markets into a $10M business in just three years. She started with $90K in credit card debt, selling her wardrobe and using grants and export finance to fund growth. Jellaine expanded into the U.S., securing distribution across all 50 states and Canada and growing her team to around 12 people. She eventually sold Cherry Blooms to private equity and now helps other brands get products onto retail shelves and expand internationally. Her journey highlights resilience, showing up, smart funding, continuous learning, and building a business that creates freedom and impact.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?

Jellaine Dee shares that the hardest thing in growing a small business is having patience and resilience, as success takes time, sacrifice, obsession, and the willingness to keep going through difficult periods without giving up.

2. What's your favorite business book that has helped you the most?

Jellaine Dee shares that her favorite business book is The 4-Hour Workweek by Tim Ferriss, which taught her valuable principles about designing her life and inspired her to explore distribution opportunities in the U.S.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Jellaine Dee shares that she listens to podcasts focused more on mindset and founder wellbeing, while for business development she prefers investing in paid coaching and advisory because the advice can be tailored to her specific needs and circumstances.

4. What tool or resource would you recommend to grow a small business?

Jellaine Dee shares that business owners should consistently fill their minds with positive audio, books, and other positive influences to stay motivated, inspired, and resilient through the challenges of growing a small business.

5. What advice would you give yourself on day one of starting out in business?

Jellaine Dee shares that she would tell herself, “You got this, girl, and it’s going to be a lot of fun.” She would encourage herself to live boldly, believe she is made for it, enjoy the adventure, and embrace the personal growth that comes with building a business.

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Quotable quotes from our special Grow A Small Business podcast guest:

Success requires resilience, patience, sacrifice, and the willingness to keep going when results don’t come instantly — Jellaine Dee