Joel Primus of Naked Revival Reveals Entrepreneurial Insights: From Launching a Global Brand to Mastering Deep Work, Balancing Focus, and Unlocking Growth – Essential Strategies for Thriving in Business and Life. (Episode 602 - Joel Primus)
In this episode of Grow a Small Business, host Troy Trewin interviews Joel Primus, President of Naked Revival, dives into his entrepreneurial journey, sharing how he built a global brand and the lessons learned along the way. He discusses the importance of deep work, overcoming distractions in today’s digital age, and crafting a framework for personal and professional growth. Joel also offers advice for staying balanced while scaling a business and reveals what he would tell his younger self when starting out. This conversation is packed with insights for business owners at every stage of their journey.
Joel talked about his book Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by Joel Primus. This book is a candid exploration of the entrepreneurial journey, drawing from the author’s personal experiences as the founder of Naked Underwear, a premium apparel brand. The book is a mix of memoir and practical guide, offering insights into the realities of starting and growing a business, including the challenges, triumphs, and lessons learned along the way.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
1. What do you think is the hardest thing in growing a small business?
Joel Primus often highlights that the hardest thing in growing a small business is maintaining focus while scaling. He emphasizes the challenges of staying true to your vision and values amidst the pressures of growth, resource constraints, and market demands. Primus believes that balancing the pursuit of innovation with the need for operational efficiency is critical. He also stresses the importance of managing distractions, maintaining deep work, and avoiding burnout—all of which are vital to long-term success in entrepreneurship.
2. What's your favourite business book that has helped you the most?
Joel Primus shared that "Deep Work" by Cal Newport as one of his favorite and most impactful business books. He admires its emphasis on the importance of focus and undistracted work, which he finds crucial for achieving meaningful progress in both personal and professional pursuits.
3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
Joel Primus recommends the podcast "Business Wars" for inspiring stories of iconic company rivalries like Disney vs. Pixar. He emphasizes using tools like Google Sheets to focus on non-negotiables that drive growth. Joel also highlights Cal Newport's "Deep Work" as essential for maintaining focus in a distraction-heavy world. These resources help balance learning, productivity, and strategic growth for small business success.
4. What tool or resource would you recommend to grow a small business?
Joel Primus recommends creating a framework to guide growth and balance, using tools like Google Sheets to track non-negotiables that advance personal and professional goals. He also highlights Cal Newport's "Deep Work" as a resource for fostering focus and productivity in a distraction-heavy world.
5. What advice would you give yourself on day one of starting out in business?
Joel Primus advises his younger self to slow down and enjoy the journey, reminding himself that he chose the entrepreneurial path and should embrace every moment of it. This reflection emphasizes the importance of patience and savoring the process of building a business.
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Quotable quotes from our special Grow A Small Business podcast guest:
Success is built on frameworks, not fleeting moments of inspiration — Joel Primus
Balance isn't a luxury; it's a necessity for sustainable growth — Joel Primus
Focus on your non-negotiables—they are the building blocks of your success — Joel Primus
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