Maria Nicholas Groves on Growing Talent Growth Partners from $350K to $2M with 6 Staff & 10 Contractors, Serving Clients Nationwide, and Achieving an Impressive NPS of 88 with Client-Obsessed Leadership. (Episode 702 - Maria Nicholas Groves)

In this episode of Grow a Small Business, host Troy Trewin interviews Maria Nicholas Groves, founder of Talent Growth Partners, based in Milwaukee, USA. Starting in 2016, Maria built her talent advisory firm from $350K in year one to just under 2 million, growing 20% year over year. The business offers leadership development, coaching, fractional HR, and full-cycle recruiting with a team of 6 FTEs and 10 contractors. Maria shares how her team maintains an impressive Net Promoter Score of 88 by obsessing over client success. She also discusses the importance of culture, hiring for alignment, and consistently celebrating wins while scaling.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?

According to Maria Nicholas Groves, the hardest thing is balancing the need to consistently celebrate wins while also pushing toward future goals and ensuring the team stays aligned with the evolving vision.

2. What's your favorite business book that has helped you the most?

Maria Nicholas Groves shared that her favorite business book is What Got You Here Won’t Get You There by Marshall Goldsmith, as it highlights the importance of staying agile and continually growing as a leader.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Maria Nicholas Groves shared that she starts each day with the Optimal Living Daily podcast. It’s a short and diverse resource that helps set a positive mindset, drawing lessons from various authors and thought leaders.

4. What tool or resource would you recommend to grow a small business?

According to Maria Nicholas Groves, LinkedIn Learning is a great resource, along with leveraging AI tools like ChatGPT, CoPilot, or Gemini to increase efficiency. She also emphasizes understanding your personal learning style to maximize growth.

5. What advice would you give yourself on day one of starting out in business?

Maria Nicholas Groves shared that if she could give herself advice on day one, it would be: "Don’t play small." She believes in going after big goals with confidence from the very beginning.

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