Matthew Whyatt of Tech Torque Systems on Hitting $1M Revenue, Using AI & Personal Branding to Win B2B SaaS Clients, Growing to 70 Staff, and Why Discipline, Systems & Focus Are the Keys to Long-Term Business Success. (Episode 680 - Matthew Whyatt)

1. What do you think is the hardest thing in growing a small business?

According to Matthew Whyatt, the hardest part of growing a small business is avoiding distractions and staying focused on what truly drives long-term success. He stresses the temptation of chasing "shiny objects"—the latest tools, trends, or business ideas—that can derail progress. Instead, he believes in the importance of discipline, consistency, and nurturing the core business strategy. Using the metaphor of letting the oak tree grow from the acorn you planted, he emphasizes the need to water, tend, and build structure and systems around the business rather than relying on short-term tactics or quick wins.

2. What's your favorite business book that has helped you the most?

Matthew Whyatt mentions several impactful business books, but one of his favorites that has helped him the most is The Greatest Salesman in the World by Og Mandino. He appreciates it for its powerful lessons wrapped in a fable format. He also highlights The Goal by Eliyahu Goldratt, which offers valuable insights into process thinking and business systems, and says that thinking of a business like a manufacturing process can significantly improve throughput and efficiency. These books have deeply influenced his approach to sales, systems, and business strategy.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Matthew Whyatt recommends several valuable podcasts and online learning resources for growing a small business. He highlights Dale Beaumont’s Business Blueprint as particularly impactful, noting its structured, systems-focused approach and strong community of business owners. He also mentions learning a lot from thought leaders like Alex Hormozi and Neil Patel, especially around marketing and personal branding. In terms of podcasts, he recommends checking out Nathan Latka’s podcast, which focuses on SaaS businesses and digs deep into financials and growth strategies—ideal for those in the tech and software space.

4. What tool or resource would you recommend to grow a small business?

Matthew Whyatt recommends your calendar as the most powerful tool for growing a small business. He emphasizes the importance of scheduling tasks with discipline and structure to maintain consistency and productivity. In addition, he suggests exploring AppSumo to find lifetime deals on useful business tools, helping reduce the burden of monthly subscriptions while still accessing high-quality software for marketing, automation, and operations. These resources, combined with disciplined execution, can significantly enhance small business growth.

5. What advice would you give yourself on day one of starting out in business?

Matthew Whyatt’s advice to his younger self on day one of starting out in business would be: “It’s all going to be okay.” This simple yet powerful message reflects his belief in trusting the journey, staying resilient through challenges, and focusing on long-term growth rather than immediate outcomes. It encapsulates the importance of patience, perspective, and perseverance in entrepreneurship.