Measure and Manage Digital Marketing in Your Small Business.

The Digital Landscape is fast-paced!

It is a challenge to manage your online marketing efforts while juggling all of the other responsibilities of running a small business.

Check out these five actions you can think about to measure and manage your digital marketing efforts more efficiently.

Or upskill and have a better understanding and conversation with your marketing team or marketing partners.

Define your business objectives first and the outcomes you wish to achieve through your digital marketing efforts.

For example, you may want to increase website traffic, generate leads, boost sales or increase your email marketing list.

These business goals become your compass to steer your strategy and then your execution in the right direction.

The key performance indicators measure the success of reaching your business goals for example tracking conversion rates, click through rates, engagement metrics and the cost of acquisition of new customers.

Google Analytics is an indispensable tool that provides a wealth of information about performance and user behaviour and traffic sources.

Track and focus on the metrics that support your goals as determined in point one.

Explore the analytical tools that your social media channels provide.

Data tells a story about your customer, their behaviour and their preferences.

Focus on three key metrics at a time to prevent overwhelm!

Conversion tracking is how we measure and keep track of the actions that customers take on our website or other digital channels, which align to our business goals.

These actions are called conversions because they represent a moment in time when a potential customer completed a desired action - for example making a purchase, filling out a contact form or signing up to a newsletter.

So conversions are really the lifeblood of your digital marketing efforts.

Implementing tracking code on your website to monitor these actions will help you allocate resources like time, people or budget.

As your business grows, manually trying to manage your digital marketing campaigns becomes increasingly harder and more time-consuming.

Marketing automation tools, and there are 1000s of them to choose from, help you streamline tasks such as email marketing, social media scheduling and lead nurturing.

Automation tools not only save you valuable time but also ensure consistent communication with your target audience, enhancing the overall experience of your brand.

Do you want to grow your Marketing Automation knowledge?

Check out the Grow A Small Business Podcast with Sabrina and Rik Konings from Kings Digital.

The digital marketing landscape is dynamic with trends and algorithms constantly changing and evolving and new channels going live.

Regularly doing an audit on your marketing strategy and assessing performance against your goals and key performance indicators will help you stay on track.

Adapt to emerging trends and importantly changes in your customers behaviours.

Monitor against your goals and make data-driven adjustments to continually improve your results.

Consistency, patience and a willingness to learn from your successes and failures will help propel your business growth in the digital realm.

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