QFF: Andrew Griffiths joins the Grow A Small Business Podcast to discuss his book ‘Someone Has to Be the Most Expensive,’ showing how premium pricing boosts business, attracts clients, and elevates owner mindset. (Episode 753 - Andrew Griffiths)

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Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

In this episode of Quick Fire Friday, host Michael Denehey interviews Andrew Griffiths on the Grow A Small Business Podcast to dive into Andrew’s book Someone Has to Be the Most Expensive. In this episode, they explore why embracing premium pricing can transform a business from the ground up, strengthen financial resilience, and attract higher-quality clients. Andrew shares insights on shifting from a poverty mindset, building real value beyond price, and developing the courage to charge what you’re truly worth. The conversation also highlights practical steps for business owners to reposition themselves, elevate their brand, and create long-term sustainability.

Key Takeaways for Small Business Owners:

Stop Competing on Price: Competing as the cheapest is a race to the bottom — it attracts the wrong customers and limits growth.

Value Is More Than Money: Customers pay for experience, expertise, reliability, energy, and creativity — not just the product.

Premium Pricing Builds Stronger Businesses: Being the most expensive helps you attract better clients, improve financial resilience, and survive tough times.

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Mindset Is Everything: Breaking free from a poverty mindset and believing in your worth is essential to charging higher prices.

Reposition Before Raising Prices: You can’t “put lipstick on a wombat.” Rebrand, refine services, and improve the experience before increasing prices.

You Will Lose Some Clients — and That’s Good: Raising prices naturally filters out low-value customers, making room for clients who appreciate and pay for quality.

One action small business owners can take:

According to Andrew Griffiths, one action small business owners can take is to courageously raise their prices to reflect their true value — starting with a clear plan, improving their offering, and confidently communicating the change to their customers.

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