QFF It starts with a 90-minute onboarding call with a business strategist, going through marketing plans with videos and webinars over a 12-week period, that ends with your ideal clients forever. (Episode 319 - Dina Buchanan)

In this episode, Rob interviews Dina Buchanan, Director of Business Strategy at Core Digital Marketing. They develop marketing strategies that deliver quality leads and clients to a business.

Their company, Core Digital Marketing, find.com, high-end client program, providing small business owners a system that can be platformed, with LinkedIn, or a social media platform, allowing business owners to customize the types of clients that they want to be brought to them. They also provide different strategies with videos, webinars and coaching throughout a 12-week period.

Dina’s advice to small business owners is to seek out a business coach to help navigate your marketing plan. She says birds of a feather flock together, so your target clients will know more of your target clients. So when you're hitting that group of people consistently, that's when expansion happens.

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Quotes:

“I had a coach of mine tell me no marketing, no money, more marketing, more money.” — Dina Buchanan

“Working with business coaches, any type of coaching in your life, I think is life-changing.” — Dina Buchanan

“I have to get to the power of the personal leadership team over at the higher client, they do all the magic.” — Dina Buchanan

“The main factor in marketing is consistently targeting the right people.” — Dina Buchanan

“When you've got consistent, predictable clients coming in that are your ideal clients, business is better, it's more consistent, and growth happens.” — Dina Buchanan

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