Scaling from COVID Layoff to a Global Agency: How Sacha Awwa Built Sacha Awwa Marketing Group into a High-Growth Firm Securing $2.5K–$10K Monthly Retainers through Expert Strategy for Small Business Success. (Episode 767 - Sacha Awwa)

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sacha Awwa founder of Sacha Awwa Marketing Group explains how her agency helps small businesses avoid wasted marketing spend by focusing first on strategy and then execution. By combining go-to-market planning with tactical implementation, her agency now charges monthly retainers ranging from $2,500 to $10,000, helping companies grow through targeted and efficient marketing.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?

Sacha Awwa shares that patience is one of the hardest things in growing a small business. She explains that many entrepreneurs feel pressure from society to constantly achieve the next milestone, which makes it difficult to pause and recognize the progress they have already made. Learning to slow down, reflect on success, and avoid rushing every stage of growth is a key challenge for many founders.

2. What's your favorite business book that has helped you the most?

Sacha Awwa shares that one of the business books that has helped her the most is Building a StoryBrand by Donald Miller. She appreciates how the book teaches businesses to communicate clearly with their audience and structure their messaging in a way that makes customers understand the value of their products and services.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

Sacha Awwa shares that she has learned a lot from listening to Ed Mylett’s podcast. She finds his interviews and conversations with entrepreneurs from different industries very valuable because they provide real insights into the challenges and mindset required to build and grow a successful business.

4. What tool or resource would you recommend to grow a small business?

Sacha Awwa shares that using a strong project management tool is essential for keeping a business organized and efficient. She currently recommends Motion, which helps automate planning and task management using AI, allowing teams to stay organized and improve productivity.

5. What advice would you give yourself on day one of starting out in business?

Sacha Awwa shares that the advice she would give herself on day one is simply to relax. She explains that starting a business can feel overwhelming, but learning to stay calm, trust the process, and focus on steady progress makes the entrepreneurial journey much healthier and more sustainable.

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