Being a business coach, I am biassed in my opinion about the benefits of a business coach.
But, they are not for everyone.
If you own a business but are on the fence about getting a business coach, keep reading.
Here are seven reasons I think a coach is crucial for every small business owner.
As the business owner, you clearly have some experience - either in your industry, your role or both.
But no matter how much experience you have, you can benefit from the advice of someone external to your business.
Since there's a limit to how many businesses we can create, grow and exit in a single lifetime, the best way to gain another lifetime of experience is to draw on someone else's.
When you choose a business coach who either has firsthand experience doing what you're trying to do or has empowered others to succeed on the same path you're on, you'll get insider access to their knowledge and strategic guidance.
You save time and money.
The best business coaches see you for who you really are, both in the areas where you shine and the areas where you need extra help.
They'll work with you to create a plan to double down on your strengths and to find ways not to let the weakest ones fuck things up.
For example, maybe you're a visionary who dreams about product enhancements and big-picture trajectories.
You'll be well served to have a partner who knows how to get in the weeds of daily management and tactical execution so you can actually bring your ideas to life.
A business coach will be able to recognise the need for such synergy and advise you to hire someone who will complement your skill set in the most beneficial way possible.
One of the most important criteria when choosing a coach is to choose someone with no financial stake in the business.
They also shouldn't be related to you or have a vested interest in the business for any reason.
This keeps your coach unbiased and working in the best interest of the business, without compromise.
If you're only surrounded by family members who love you, friends who cheer you on and employees who are largely "yes people" because you hold the power of their paycheck, they are biassed and compromised.
You need someone with an authoritative, insightful and neutral voice.
Along the same lines as the point above, a business coach can and should regularly challenge you.
Even if it feels more harmonious to work with people who share your vision and are on board with your plans, it's helpful to have someone in the role of constructive dissenter.
This doesn't mean they're a constant contrarian, but it does mean they apply a critical lens to every major decision you make.
If it's unclear why you're going in a certain direction or they see danger ahead, they should challenge your choices.
This might not be what you want, but I can attest that it's often what you need.
You might be a solopreneur or in a partnership.
Either way, who makes sure you hold up your end of the bargain when it comes to your duties in the business?
For many small business owners, the answer is no one.
You are not accountable to anyone.
You're just doing your best to survive in the sea of responsibilities you find yourself in every day.
Of course, some tasks will get pushed to the back burner, which is fine if you're not deprioritising the things that matter.
A business coach is likely the only person who will feel comfortable speaking up if you're not following through on your commitments.
Even if you are, they can check in to ensure you have what you need to be successful and be a sounding board if necessary.
Accountability is huge, and a small business coach is the best way for small business owners to ensure they have it.
Consistently, I get feedback from small business owners telling me that this is the big part of the value from working together.
Let me ask you something: do you need improvements, or does your business need improvements?
Most owners will readily raise their hand when asked if their business needs improvement, but few want to admit to their own shortcomings.
Many even fail to see the connection between their own issues and the business - but they're entirely interrelated.
Business coaches should not only point out your flaws but should also encourage you to face up to them.
Sounds uncomfortable?
It certainly can be.
No one wants to hear that their leadership style is coming across as dictatorial, or that they're choosing a conservative go-to-market strategy that's wrong, simply because of fear.
But the health and future of the business depend on you being aware of your shortcomings and then working to change them.
In other words, the growth of the business starts with your own growth, and a business coach will help you achieve both.
Combine all of the reasons listed here, and what do you get?
A small business that is poised to improve and thrive.
Without a coach, you may still get far.
You might even do great things.
But with a coach, your potential and your business' potential will have significantly greater odds of soaring.
It is like you and your business is on steroids.
I have helped many small business owners through some of the most turbulent times in their business and many would not be where they are today if it hadn't been for my guidance and influence.
This is the feedback I regularly get, with the risk of ‘pumping up my own tyres’.
So as a business coach, I want you to experience the same.
If you're a serious small business owner who wants to grow you, grow your team and grow your business, you need a business coach.
Otherwise, you are likely to just have a job, overwhelmed and a business with little value.
Are you looking for more support for your business growth journey? Our ‘Business Transformation Program’ provides expert content in three courses, weekly one-on-one coaching and accountability and ongoing networking.
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