60% year-on-year growth. 7 figures in sales. And yet profit margins weren't moving. Something had to change.
Switch Boss is Australia’s specialist in 12-volt switching and automotive electrical accessories and trusted by 4x4 builders, installers, and everyday DIY customers nationwide.
Based in Brisbane, they’ve grown from a single custom switch to one of Australia’s most comprehensive ranges of rocker switches, USB chargers, Anderson-style plugs, wiring accessories, mounts, panels, and vehicle-specific solutions. Their products support 4x4, caravanning, marine, commercial fleet, trade installations and more.
They have continually developed new, better-built gear - from custom laser-etched switches to vehicle-specific panels and Starlink accessories - all designed for reliability, simple installation, and clean, professional finishes.
With competitive pricing, fast and free delivery, and a customer-first approach, Switch Boss is the go-to choice for both retail and trade customers across Australia.
The Switch Boss Growth journey.
Scott and Lockie founded Switch Boss in 2019, building on the success of an eBay brand they started in 2017. What began in a home garage quickly grew as demand increased, prompting a move into a dedicated warehouse and the start of building a real operational base.
Lockie stepped into the business full-time first, with Scott joining him the following year.
From that point on, with both brothers fully committed and working side-by-side, Switch Boss has experienced steady, consistent growth every year - expanding its product range, improving operations, and building a loyal customer and trade community.
Key growth points:
Sales: 7 figures, growing at 60% per year
FTE: went from 1 full-time equivalent team member in 2021, to 5 by the end of FY25
Funding: growth has been fueled from profits, with no debt or investors needed, and
Co-founders operational exit: the brothers are planning to move out of daily operations in the future.
The co-founders are serious about sustainable growth, through steadily building a strong team of A-Players and adding more systems and automations.
#1 Growth Challenge: strategy - knowing their numbers.
By late 2024, while the business had been growing sales nicely over recent years, the % of
net profit was not improving. Scott had a priority to lift that percentage, and knowing their numbers better was key to achieving this.
How else our Strategy Program helped Scott.
Working with Troy to put the 10 year financial model together, Scott needed to dive deeper into data and realised they weren’t across some critical figures.
This brought a greater focus on tracking the right numbers around the business, and having a scorecard to track the KPIs that will make the most difference to the business’ top and bottom line. Another highly impactful tool Scott took into the business from the Strategy Program was the Simple Quarterly Strategic Plan (SQSP).
The SQSP was pivotal in aligning the teams’ focus for the quarter, so they knew what the true priorities were, and what KPIs (Key Performance Indicators) the team had to hit.
Website: www.switchboss.com.au
Core business: automotive switch online business.
Team: 6 full-time equivalent
Industry: eCommerce
Location: Brisbane, Australia
#1 Growth Pillar Focus: Strategy - knowing their numbers.
“Scott took to the teachings in the 4 week Strategy Program and our weekly one- on-one with gusto and started implementing change almost immediately. It is great working with someone who is eager to learn and try new tools and ways of growing their business.”
Troy Trewin, Founder, Grow A Small Business
Other benefits that came from Scott completing the Strategy Program, included:
Confidence: Understanding how growth decisions were made built confidence
Connections: Meeting others in the program has built valuable connections in different industries
Simple, Focus Action: The heading of Troy's bible would be Simple, Focus, Action. And it works
What Scott said about our Guidance.
“With Troy’s guidance and experience, we’ve been able to hire with far more
confidence and stay focused on the targets that matter. His strategy program has given us clarity, accountability and a sounding board we genuinely trust. Having him in our corner has become a real asset to our business.”
Scott Boyde, Co-founder and General Manager, Switch Boss
Do you need help to grow your small business?
Book in a 20 minute Growth Chat with Troy, Founder, Grow A Small Business.
He will listen, ask a heap of questions and afterwards, email you a bunch of resources to help with your #1 growth challenge.
Our Strategy Program is not for every small business owner, but it may be for you. Troy can explain how it works further and always sends through other resources to help.
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