When Do You Need A Marketing and Communication Plan For Your Team?

Have you ever felt out of the loop?

Did it feel like crap?

Whether in social situations or at work, that feeling of not getting the inside joke, receiving information later than everybody else, or not getting it at all, will lead to a feeling of disconnection or exclusion.

Which is why a business needs an internal marketing and communications plan when the goal is to be consistent, align your team with your customers goals and improve communication across your business.

Whether you have 5 team members or 30 in your business there are numerous challenges that may pop up, which suggest you need to think about how you communicate with each other, over and above the daily operations or tasks.

As your business team grows, maintaining a unified brand message becomes even more challenging.

A marketing and communications plan helps ensure that everyone, regardless of their role, understands and represents your brand consistently.

Communication is at the core of a health culture in your business.

A marketing and communications plan will help you communicate the values, goals, updates of your business and foster a sense of belonging and shared purpose.

As your business grows and things become more intricate, a marketing and communications plan ensures that information flows smoothly.

The goal is to prevent misunderstandings or misinterpretations that may hinder productivity or harm culture.

If you are planning on introducing new offerings, a marketing and communications plan will educate your team about the features, benefits and unique selling points.

This empowers your team to convey the value effectively to customers.

If you are planning to open new branches or locations, a cohesive marketing and communications plan ensures that your brand voice and messaging remains consistent across all places.

Think of how your experience at fast food chains is very similar no matter where you go.

Team members who feel well-informed and connected to the values and goals of the business are often more engaged, and therefore more productive.

A marketing and communications plan supports the exchange of two-way information, so no one feels left out.

During periods of change, such as rebranding, shift in strategy or structural changes, a marketing and communications plan will help manage and prevent confusion.

Well-timed communications will also help you manage resistance among team members, who may take a little longer to support your vision.

Double down on your marketing strategy by ensuring your internal marketing and communications align.

When external campaigns are consistent with what team members know and believe about the business, it will strengthen your overall messaging.

Customer facing and front line team members who are knowledgeable about your business’s offering will better serve your customers.

Your marketing and communications plan can address all of those frequently asked questions succinctly and with positive messaging.

A well organised marketing and communications plan minimises unnecessary back-and-forth conversations, which ultimately saves time and resources.

Keep the plan simple and focused on the properties of your business.

Be consistent.

Being consistent, authentic and transparent with communication ensures crucial updates, goals and challenges are communicated to the entire team.

Ultimately, this approach will build trust and leave little room for rumours or misinformation.

Keep your marketing and communications plan for your growing team simple, focused and actionable when you start.

Elaborate and confusing plans will only get left on the shelf to gather dust.

Be clear on your goals and have fun!

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